The Power of WHY: How to Create a Personal Brand to Enhance Your Professional Career
Session Description:
Why does Apple have the most loyal customers? Why does Chick-Fil-A have such fanatic consumers? Why does Nike have an almost cult following? Because each of these companies continues to provide positive feelings and experiences through their individualized brands that begin with WHY. The leaders of these companies inspire others by harnessing the power of WHY and so can you. Come to this session prepared to explore universal branding principles and to participate in hands-on activities that will help you connect with your passions, define your WHY, and build your personal brand to enhance your professional career.
